Here’s how we approach it:
Understand Your Audience
We start by understanding who you want to reach. This may include buyers, sellers, homeowners, investors, relocation clients, luxury clients, first-time buyers, downsizers, expired listing owners, referral partners, or real estate agents you want to recruit. The audience determines the message, the offer, the targeting, and the type of video content you should create.
Create Targeted Content
For YouTube SEO, Dippidi helps identify video topics that your ideal audience may already be searching for.
Examples include:
“Should I sell my house in [city]?”
“Best neighborhoods in [city]”
“Moving to [city]”
“Cost of living in [city]”
“How to buy a home in [city]”
“How to sell a home faster in [city]”
“Is now a good time to buy a home?”
“What real estate agents should know about Google Ads”
These topics can be filmed as interview-style videos where the agent answers guided questions naturally.
Use Advanced Targeting Options
For YouTube Ads, Dippidi helps use targeting options inside Google Ads to reach relevant audiences. This may include geographic targeting, custom segments, in-market audiences, affinity audiences, keyword targeting, placement targeting, video remarketing, website retargeting, customer match lists, and audience signals.
For real estate campaigns, this can help promote your message to the right market, not just random viewers.
Optimize Thumbnails, Titles, and Descriptions
Your thumbnail and title determine whether someone clicks. Your description helps YouTube and Google understand the topic of the video. Dippidi helps create SEO-friendly video titles, optimized descriptions, tags, hashtags, playlist structure, and calls-to-action designed to support discoverability and conversions.
Build Retargeting Audiences
YouTube is powerful because viewers can become warm audiences. Dippidi can help build retargeting audiences from video viewers, channel visitors, website visitors, landing page visitors, CRM lists, and people who engage with your content. These audiences can then be used in YouTube Ads, Google Ads, display remarketing, or other campaign strategies.
Experiment and Adapt
YouTube marketing improves with testing. Dippidi can help test video topics, hooks, thumbnails, titles, ad formats, landing pages, calls-to-action, audiences, and campaign objectives to improve performance over time.
Incorporate SEO Strategies
YouTube SEO is a major opportunity for real estate professionals because video content can rank on both YouTube and Google. Dippidi helps align video content with keyword research, local search intent, optimized metadata, strong thumbnails, playlists, video descriptions, and repurposed blog content.
Monitor Trends and Feedback
We review video performance, search trends, audience engagement, watch time, clicks, comments, and conversions so your YouTube strategy can improve over time. For real estate agents, this helps identify which topics your market cares about most.
