REAL ESTATE PPC AGENCY

Google Ads for Real Estate Agents, Teams, and Brokerages
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Quickly get in front of buyers, sellers, homeowners, and investors who are actively searching for real estate services in your local market. Dippidi helps real estate agents, teams, and brokerages run Google PPC campaigns designed to generate high-intent traffic, buyer leads, seller leads, IDX registrations, home value inquiries, listing appointments, and more qualified real estate conversations.

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Mastering Google Search Ads for Real Estate

Google PPC gives real estate professionals the ability to show up when someone is actively searching for homes, agents, neighborhoods, property values, relocation information, or help buying and selling real estate.

Unlike social media, where you are often interrupting someone’s feed, Google Search Ads allow you to reach people who are already expressing intent.

Dippidi helps real estate agents, teams, and brokerages build and manage Google Ads campaigns that target valuable searches such as:

“homes for sale in [city]”
“real estate agent in [city]”
“realtor near me”
“sell my house in [city]”
“home value in [city]”
“new construction homes in [city]”
“best neighborhoods in [city]”

Our goal is not just to drive clicks. Our goal is to help connect your Google Ads traffic to the right landing pages, IDX search pages, CRM follow-up, conversion tracking, and lead nurturing system so more traffic turns into real opportunities.

Expand Your Reach: Tailored Marketing Solutions for Real Estate Businesses

At Dippidi, we are not just PPC managers. We build real estate lead generation systems for agents, teams, and brokerages.Our Google PPC strategies are designed around your market, your audience, your website, your CRM, your budget, and the types of leads you want to attract.If you are a real estate professional looking to generate more buyer leads, seller leads, home valuation requests, IDX registrations, relocation leads, or listing appointment opportunities, you are in the right place.

Our team helps real estate businesses with:

Developing or improving landing pages, IDX pages, and lead capture funnels designed to convert Google Ads traffic into real estate leads.

Building Google Search campaigns around high-intent real estate keywords for buyers, sellers, homeowners, investors, and relocation prospects.

Writing real estate PPC ad copy that matches search intent, improves click-through rates, and encourages prospects to take action.

Setting up conversion tracking for calls, forms, IDX registrations, home valuation requests, appointment bookings, and other meaningful lead actions.

Creating retargeting audiences so you can stay visible with people who visited your website, landing pages, home search pages, or lead capture funnels.

Connecting Google PPC leads to your CRM, automated follow-up, email sequences, SMS campaigns, retargeting, and AI sales assistant when applicable.

With Dippidi, you get a PPC partner that understands real estate marketing, local search intent, IDX traffic, buyer and seller lead quality, CRM follow-up, and the importance of speed-to-lead.We help turn Google Ads into part of a larger real estate marketing system.

Mastering Google Search Network Ads

Growing your real estate business is harder when competitors, portals, and lead companies dominate the top of Google.

Google Search Ads give real estate agents, teams, and brokerages a way to appear at the top of search results for high-intent local searches.

Dippidi builds real estate Google Ads campaigns that can target people searching for homes for sale, real estate agents, Realtors, neighborhoods, home values, open houses, relocation information, and local market expertise.

As a Google Premier Partner, Dippidi understands how to structure, manage, and optimize PPC campaigns using Google Ads technology, search intent, campaign data, and conversion tracking.For real estate professionals, that means your campaigns can be built around the actions that matter most:

Buyer leads
Seller leads
IDX registrations
Home valuation requests
Phone calls
Showing requests
Listing consultation requests
Appointment bookings
CRM pipeline activity

The goal is not just more website traffic. The goal is better visibility, better tracking, better follow-up, and more real estate opportunities from people already searching in your market.

Google Local Service Ads for Real Estate Agents
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Google Local Service Ads can be a valuable advertising option for certain real estate professionals and local service businesses because they appear prominently in Google search results and focus on generating direct inquiries. For real estate agents and brokerages, availability and eligibility can vary by market, category, and Google’s current requirements. When available, Local Service Ads can help increase visibility for searches related to local real estate services, especially when paired with strong reviews and a complete business profile.

Here’s a breakdown of how LSAs work and their benefits:

Location-Based Targeting

Local Service Ads are designed to show businesses to people searching for services in a specific geographic area. For real estate professionals, location-based targeting matters because buyers and sellers usually want someone who understands their local market, neighborhoods, pricing, and service area.

Pay-Per-Lead, Not Pay-Per-Click

Unlike traditional Google PPC campaigns, where you pay when someone clicks your ad, LSAs typically operate on a pay-per-lead model. This means you are paying for direct inquiries instead of website visits, which can make LSAs useful for businesses that want phone calls, messages, or direct contact from local prospects.

Verified and Trustworthy

Google may require screening, verification, licensing, insurance, background checks, or other eligibility steps depending on the business category. For real estate professionals, trust is critical. A verified presence, strong reviews, and accurate business information can help buyers and sellers feel more confident reaching out.

Simple and Effective

Local Service Ads are designed to make it easy for prospects to contact a business directly from Google. For agents, teams, and brokerages, this can support local visibility and help prospects take a clear next step when they are searching for real estate help.

Control Over Budget

LSAs allow businesses to set a budget and control how much they want to spend based on expected lead volume. This can make it easier to test local search visibility while still managing ad spend carefully.

Easy to Track and Manage

Google provides a dashboard for managing Local Service Ads, tracking leads, and adjusting settings. Dippidi can help evaluate whether LSAs make sense for your real estate business and how they should fit alongside traditional Google Search Ads, SEO, Google Business Profile optimization, and review generation.

Google Remarketing Ads

Google remarketing allows real estate agents, teams, and brokerages to stay in front of people who have already interacted with your website, IDX search pages, landing pages, videos, or lead capture funnels.Most real estate prospects do not convert the first time they visit your site.A buyer may browse homes and leave. A seller may visit a home valuation page but not submit the form. A homeowner may read a blog post and come back months later. Remarketing helps keep your brand visible after that first interaction.Dippidi helps create remarketing strategies that support your broader real estate marketing system.

Our team of Google PPC specialists can help with:

Tracking Past Visitors

Remarketing starts by building audiences based on people who have visited your website, home search pages, landing pages, blogs, or other important digital assets. For real estate, this may include buyers searching IDX pages, sellers reading home value content, or prospects visiting listing pages.

Targeted Ad Campaigns

Once audiences are built, you can show ads to people who have already expressed interest in your real estate brand, services, market, or listings. These campaigns can keep you top-of-mind and encourage prospects to return, register, request a home value, book a call, or continue their search.

Customized Ad Content

Remarketing ads can be customized based on the type of content someone viewed. For example, a person who visited a seller page could see a home valuation ad. A person who browsed homes for sale could see a buyer consultation ad. A person who watched a market update video could see a follow-up offer to schedule a strategy call.

Wide Reach

Google remarketing can reach people across Google Search, YouTube, Gmail, apps, and the Google Display Network, depending on the campaign type and setup. This helps real estate professionals stay visible across multiple touchpoints after someone first discovers the brand.

Increased Conversion Rates

Remarketing often works well because it targets people who are already familiar with your real estate business. When paired with strong landing pages, CRM follow-up, and clear calls-to-action, remarketing can help increase return visits, lead conversions, and appointment opportunities.

Flexible Budgeting and Bidding Strategies

Google Ads offers flexible budgeting and bidding strategies that allow campaigns to optimize toward your goals. For real estate, this may include website traffic, conversions, form submissions, phone calls, IDX registrations, or appointment bookings.

Audience Segmentation

Remarketing audiences can be segmented based on behavior, such as visiting a listing page, browsing IDX results, reading a seller guide, submitting a lead form, watching a video, or visiting a specific city or neighborhood page. This allows real estate ads to feel more relevant to the audience.

What Kinds of Remarketing Ads Does Google Offer and What Are Their Characteristics?

Google offers several types of remarketing ads that can support real estate lead nurturing, brand awareness, and conversion.

Here's an overview of the main types:

Standard Remarketing in Real Estate

Standard remarketing shows ads to past website visitors as they browse websites and apps within the Google Display Network. For real estate, this can help keep your brand visible after someone visits your website, IDX search page, seller page, listing page, or blog content.

Dynamic Remarketing in Real Estate

Dynamic remarketing shows ads based on specific products or services a visitor previously viewed. For real estate, this may be more limited depending on your website and feed setup, but the concept can still apply to showing more relevant ads based on property interests, search behavior, or service pages viewed.

Remarketing Lists for Search Ads (RLSA)

RLSA allows you to customize Google Search campaigns for people who have previously visited your website. For real estate agents and brokerages, this can be useful when past website visitors return to Google and search for terms like “homes for sale in [city],” “real estate agent near me,” or “sell my house in [city].”

Video Remarketing for Real Estate

Video remarketing allows you to target people who have interacted with your YouTube videos or channel.This can be valuable for real estate agents using market update videos, listing videos, neighborhood tours, buyer education, seller education, or YouTube ads.

Customer List Remarketing

Customer list remarketing allows you to upload your existing customer or lead database to Google Ads. Real estate professionals can use this to stay visible with past clients, old leads, sphere contacts, buyer prospects, seller prospects, and database segments when they are signed into Google services.

Remarketing on Google Display Network

Display remarketing shows ads to past website visitors as they browse websites and apps in Google’s Display Network. For real estate, this can support brand recall, listing promotion, home value offers, buyer guides, seller guides, and appointment booking campaigns.

Remarketing on Google Search Network

Search remarketing allows you to tailor search campaigns to people who have previously visited your site. This helps real estate professionals bid more strategically on warm prospects who are still searching Google for homes, agents, services, or market information.

Each remarketing option can play a different role in your real estate marketing system, depending on your goals, audience, budget, website traffic, and CRM data.

Dippidi Does Real Estate PPC Management

Dippidi provides real estate PPC management designed to help agents, teams, and brokerages generate more high-intent traffic, better lead opportunities, and clearer campaign performance.

Our process starts with understanding your market, goals, website, CRM, lead sources, service areas, budget, and target audience. From there, we build and manage Google PPC campaigns designed around the real estate searches that matter most to your business.

That may include:

Homes for sale searches
Real estate agent searches
Realtor searches
Home value searches
Seller lead campaigns
Buyer lead campaigns
Neighborhood searches
Relocation searches
New construction searches
Luxury home searches
Investment property searches

We also help connect PPC campaigns to the rest of your marketing system, including landing pages, IDX pages, CRM workflows, email follow-up, SMS automation, AI sales assistants, call tracking, and reporting. With Dippidi, you are not just getting ads. You are getting a real estate PPC partner focused on lead generation, tracking, follow-up, and long-term campaign improvement.

Our Process

At Dippidi, we have developed a process to help real estate Google Ads campaigns generate better traffic, better tracking, and better opportunities.

Here’s how we do it:

01

Ad Copy Creation & A/B Testing

We create real estate Google Ads copy designed to match search intent and encourage action. This may include ads for buyer searches, seller searches, home value offers, IDX home searches, neighborhood pages, relocation content, open houses, or listing consultation offers. We can also test different headlines, descriptions, calls-to-action, and landing page angles to improve performance over time.

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Keyword Research

We research the real estate keywords buyers, sellers, homeowners, investors, and relocation prospects are using in your local market. This may include keywords related to homes for sale, Realtors, real estate agents, home values, neighborhoods, school zones, new construction, luxury homes, waterfront homes, investment properties, and selling a home. The goal is to focus on search terms with real intent, not just broad keywords that waste budget.

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Conversion Tracking

Conversion tracking helps you understand what happens after someone clicks your ad. For real estate PPC campaigns, Dippidi can help track phone calls, contact forms, IDX registrations, home valuation requests, showing requests, appointment bookings, lead form submissions, and other meaningful actions. Better tracking leads to better optimization.

04

Custom Reporting

We provide reporting focused on the metrics that matter for real estate lead generation. This may include impressions, clicks, cost per click, conversions, cost per lead, lead source, calls, forms, IDX activity, appointment activity, and campaign performance trends. The goal is to make your Google Ads results easier to understand and easier to improve.

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Call Analytics and Recordings

Phone calls can be one of the most valuable conversion actions in real estate PPC. Dippidi can help track which campaigns, keywords, and ads are generating phone calls so you can better understand lead quality and improve campaign performance. Call analytics can help identify which searches are creating real conversations.

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Competitor Analysis

We review your local competition to understand what other agents, brokerages, portals, and lead generation companies are doing in your market. This may include reviewing keywords, ad copy, landing pages, offers, search results, and positioning so your campaigns can compete more effectively.

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How Does PPC Integrate with Other Marketing Strategies?

SEO Synergy

SEO helps your real estate website rank organically over time, while PPC gives you immediate visibility for high-intent searches. Using both strategies helps you appear in more places when buyers and sellers search for homes, agents, neighborhoods, home values, and local market information.

Data Insights for Other Channels

Google PPC data can reveal which keywords, locations, offers, and search terms are creating real engagement. These insights can help improve your SEO strategy, blog content, landing pages, neighborhood pages, and overall real estate marketing plan.

Enhancing Social Media Marketing

PPC and social media can work together to create a stronger lead generation system. Someone may find you on Google, then see your Facebook or Instagram retargeting ads later. Or someone may engage with your social content and later search for your services on Google. Dippidi helps connect those touchpoints.

Email Marketing Integration

Google PPC leads should not stop at the first form submission. Dippidi can help connect PPC leads to email nurture campaigns that educate buyers, sellers, homeowners, and investors over time. This helps turn new leads into warmer conversations.

Cross-Channel Remarketing

Cross-channel remarketing allows you to stay visible with people who interacted with your website, ads, videos, landing pages, IDX search pages, or CRM database. For real estate agents and brokerages, this can help keep your brand top-of-mind until the buyer or seller is ready to take action.