The Challenge

Despite their expertise and dedication, Retina Partners of Florida needed to improve their local visibility and reputation in a competitive healthcare market throughout Polk County. Their primary objectives were:

1. Increase Local Visibility: To appear prominently in Google’s Map Pack across all three office locations and their doctor’s personal brands.
2. Drive Inbound Calls: To generate more organic and paid phone calls from potential patients.
3. Enhance Online Reputation: To collect and manage patient reviews to bolster their credibility and trustworthiness.

Our Approach

Local SEO Optimization: Dippidi began by implementing a comprehensive local SEO strategy. We focused on setting up, optimizing, and managing Google Business Profiles for Dr. Hamilton, Dr. Misch, and their three offices. Our approach included:

• Profile Optimization: We enhanced each Google Business Profile with relevant keywords, detailed service descriptions, and accurate location information, ensuring that the practice ranked well for searches related to ophthalmology, retina specialists, and other key services.
• Reputation Management: We implemented strategies to encourage positive patient reviews, significantly improving the practice's online reputation across all locations.
• Ongoing Management: We regularly monitored and updated the profiles to maintain high performance and ensure continuous visibility in local searches.

Google Search PPC Campaigns: To further boost their online presence and drive inbound phone calls, Dippidi launched targeted Google Search PPC campaigns focusing on:

• Brand and Service Keywords: We targeted searches for the doctors' names, Retina Partners of Florida, and specific services such as retina specialists, ophthalmologists, macular degeneration treatment, and diabetic retinopathy.
• Performance Tracking: We carefully tracked campaign performance to optimize costs and maximize conversions.

Results

Through Dippidi's expert digital marketing strategies, Retina Partners of Florida achieved outstanding results:

• Improved Local Visibility: The practice now consistently appears in Google’s Map Pack, driving organic phone calls from prospective patients searching for eye care specialists in their area.
• Increased Inbound Calls: Our PPC campaigns generated over 560 inbound phone calls, with a cost per conversion of $28.07 per 30-second call.
• Enhanced Online Reputation: Dippidi helped the practice collect over 100 reviews across their locations, solidifying their standing as trusted specialists.
• High PPC Campaign Performance:some text
  • Cost per click: $3.65
  • Conversion rate: 12.67%
  • Search top impression rate: 83.08%

Conclusion

By partnering with Dippidi, Retina Partners of Florida was able to significantly enhance their local SEO and PPC performance, resulting in greater visibility, a stronger online reputation, and a steady flow of new patients. This success underscores Dippidi's expertise in healthcare marketing and our ability to deliver tailored marketing solutions for doctors and medical practices.

Boost Your Practice’s Online Presence with Dippidi

Are you a healthcare provider looking to improve your visibility, drive more leads, and enhance your online reputation? Contact Dippidi today to learn how our specialized healthcare marketing strategies can help your practice achieve similar results. Let us take your marketing to the next level with our proven expertise in marketing for doctors and medical practices.