The Best Retargeting Tools for Real Estate: How to Re-Engage and Convert More Leads

In real estate, timing is everything. A potential buyer may browse listings today but not be ready to purchase for months. A homeowner might consider selling but wait until market conditions improve. The key to turning these passive leads into active clients? Retargeting.

Retargeting allows real estate professionals to stay in front of potential buyers and sellers, reminding them of properties they viewed, services they considered, and the next steps they should take. With the right tools, you can re-engage past website visitors, nurture your leads, and ultimately increase conversions.

At Dippidi, we specialize in helping real estate professionals maximize their marketing efforts. Below, we’ll explore the top five tools for running high-converting retargeting campaigns.

1. Facebook & Instagram Retargeting (Meta Ads Manager)

Facebook and Instagram remain two of the most effective platforms for real estate marketing. With Meta Ads Manager, you can show ads to people who have previously interacted with your website, social media, or past listings.

How It Works:

• Install Facebook Pixel – This tracking code allows you to monitor visitor behavior on your website.
• Create Custom Audiences – Retarget individuals who:
  • Viewed property listings
  • Engaged with your posts or ads
  • Submitted a lead form but didn’t follow through
• Run Dynamic Ads – Show potential buyers properties similar to those they have previously viewed.

💡 Pro Tip: Leads who engage with multiple listings but don’t reach out should be added to a Re-Engaged Leads Call List for your sales team to follow up.

2. Google Ads & YouTube Retargeting

Google’s advertising platform extends your retargeting reach beyond social media. With Google Ads, you can remind leads of their past interactions with your website and encourage them to take the next step.

How It Works:

• Set Up Google Ads Remarketing Tag – This tracks visitor activity and allows you to target them later.
• Create Custom Audiences – Retarget users based on:
  • Past property searches
  • Time spent on your website
  • Video engagement on YouTube
• Use Display & YouTube Ads – Show visually appealing ads on Google’s network and re-engage leads with video tours.

💡 Pro Tip: Video retargeting on YouTube is a great way to keep potential buyers engaged. If a lead watches a property tour, follow up with an ad featuring similar listings.

3. CRM Automation (Follow Up Boss, Real Geeks, HubSpot, or Chime)

Your CRM (Customer Relationship Management) system is the backbone of your retargeting efforts. It allows you to organize and track leads, automate follow-ups, and identify high-priority prospects.

How It Works:

• Segment Your Leads – Organize leads into categories such as:
  • "Hot Leads" – Recently inquired, actively browsing
  • "Warm Leads" – Engaged with content but haven’t reached out
  • "Cold Leads" – No recent activity, but past interest
• Automate Email & SMS Follow-Ups – Send market updates, new listing alerts, and valuable insights to keep leads engaged.
• Create a Re-Engaged Leads Call List – Pull a report of leads who:
  • Opened multiple emails
  • Clicked on property links
  • Revisited your website

💡 Pro Tip: Set up automated tasks for your agents based on lead activity. If a lead revisits a listing page multiple times, your team should reach out personally.

4. Email Marketing & Lead List Building (Mailchimp, ActiveCampaign, or Constant Contact)

Email remains one of the most effective ways to nurture real estate leads. The key is to build and segment your email list so your messages are relevant and engaging.

How It Works:

• Build Your Email List – Capture leads through website forms, home valuation offers, and social media ads.
• Segment Your Audience – Organize subscribers based on:
  • Buyer stage (early interest vs. ready to purchase)
  • Home preferences (price range, location, type)
  • Past engagement (active readers vs. inactive subscribers)
• Automate Follow-Up Sequences – Send personalized emails with:
  • New listing alerts
  • Local market insights
  • Educational content (first-time buyer tips, seller strategies)

💡 Pro Tip: Combine email marketing with retargeting ads. If someone opens an email but doesn’t click through, show them a Facebook or Google ad reinforcing your message.

5. Call List Creation & Re-Engagement Strategies

Not all leads will convert online. Some require direct outreach to move forward. Creating a Re-Engaged Leads Call List helps your team focus on high-priority prospects who are showing interest but haven’t taken action yet.

How It Works:

• Identify Active Leads – Pull a list of people who have:
  • Opened multiple emails
  • Clicked on listings but not inquired
  • Revisited your website in the past 30 days
• Prioritize Hot Prospects – Focus on those with recent engagement.
• Use Multi-Touch Follow-Up – Combine:
  • Personalized calls and text messages
  • Targeted email reminders
  • Retargeting ads to reinforce your outreach

💡 Pro Tip: Implement a structured follow-up plan with multiple touchpoints over 45 days to increase conversion rates.

Final Thoughts: How to Make Retargeting Work for You

Retargeting isn’t just about running ads—it’s about staying top-of-mind and engaging leads in a meaningful way. By combining Facebook, Google, CRM automation, email marketing, and direct outreach, real estate professionals can build trust and nurture leads until they’re ready to take action.

At Dippidi, we help real estate professionals create high-performing retargeting campaigns that drive leads, appointments, and closings. If you’re ready to maximize your marketing strategy and start converting more leads, we’re here to help.

👉 Let’s build your ultimate real estate retargeting strategy! Contact Dippidi today.

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