Making the ideal Google My Business Profile might seem intimidating if you’ve never tried it before. But you could find a big weight off of your shoulders as you begin to learn that the process is fairly simple and doesn’t take as much time as you might have thought that it would. If you’re interested in finding out some tips that you can use to make the best Google My Business Profile possible, you should check into this step-by-step approach.
How To Claim an Existing My Business Google Profile
One of the first things that you’ll have to do is either claim an existing Google My Business Profile or make a new one. This process can be fairly simple once you get started. First off, you need to find your business listing on the map if you want to claim an existing business that’s already listed. Then, once you’ve found your business, you’ll click on the button that says, “claim this business.” If no one has already claimed it, you’ll move on to the next step, which is to click the button that says, “manage now” on the next screen. Finally, Google will need to send you a PIN to verify that you are actually the owner of the business. Many businesses will need to verify by receiving the PIN on a postcard, but some businesses are eligible to verify through email or a phone call.
Otherwise, there are times when someone has already claimed it. In this case, you should check with anyone else in your organization to determine whether they already claimed it for the business. If no one in your business has claimed the profile page, then you have to appeal to Google to settle who is actually the owner of the business.
How To Create a New My Business Google Profile
If a My Business Google profile isn’t already available, you need to create it yourself. You can do this by going to Google Business Profile. In the right-hand corner, there’s a button that says, “manage now.” Click it. Then, enter the name of your business. If your business name doesn’t pop up in the listings, you can enter it manually. Finally, you can build your profile by filling out the information that’s requested.
There are several types of information that Google will request of you, including the name of your business, address, and category that describes your business the best. When creating your profile, you’ll also have to add the business location, email, phone number, and other contact information. If your business doesn’t have a physical location, such as an individual’s plumbing business, you should check the “no” box on that section.
Let visitors to your profile know if you deliver your product. Also, add your business website address and create a link so that it’s easy for people visiting your page to also visit your website. You should also fill out the section that tells people your business hours, and you can even give customers the option of messaging you from your profile page.
You’ll have 750 characters to describe your business and what it does. For instance, you could tell people about your mission statement, the history of your company, and who you serve. This description is often the determining factor in whether visitors to your page decide whether or not you have the service that they need, so make sure that you’re as thorough and accurate as possible when describing your business.
Finally, add an eye-catching picture to your profile that displays your events, location, or service. As a note, once you’ve completed your profile, you can make changes to it anytime you want as your business changes.
Creating a Profile for Businesses With Multiple Locations
When you own a business that has more than one location, the process will be slightly different. First of all, you’ll need to sign into your Google My Business Profile account and click on the “manage locations” button. Click on the “create location” button and enter your new location.
Remember to Update Your Google My Business Profile
Once you finish filling out your profile, you might feel like you’re done, but you’re not maximizing the potential if you don’t monitor the page and revise when necessary. There are times, such as when you move your business location, that you need to update your profile.
You can update your business address, phone number, and other important information whenever you need to by signing into your Google My Business account and clicking on the “info” button on the sidebar menu on the left. Don’t worry if your changes aren’t immediately visible. There are times when it can take up to a few weeks for your changes to show up on your page.
Use Google Business Profile Insights to Understand How Your Customers Interact With Your Profile
You should also monitor your Google Business Profile Insights to get a better idea of how your visitors are interacting with your page. For instance, you can learn more about what kinds of searches they’re using that are bringing them to your profile page. This can help you determine which keywords you might need to add to your profile to attract even more traffic. You can also check out how customers respond to your profile, such as calling you or going to your website.
Guidelines for Photos, Videos, and More
There are some guidelines that you can use to get the best possible results when filling out your profile. For instance, for your photo, you should either use a JPEG or PNG, and it should be real, meaning that you shouldn’t use filters and special effects to alter the photo in a deceptive way. You should also be mindful of the types of photos that you can upload to your profile, and be aware that there are guidelines for the videos that you upload.
Google My Business for real estate agents can help homebuyers learn more about your business. You should look into how you can make the best possible profile so that you can maximize the benefits of this Google feature. Google My Business Profile is one of the many quality organic marketing strategies that a realtor can use to grow their business.