Bundling Dippidi's Google, Facebook, Instagram, and YouTube advertising packages to create an omnichannel advertising approach to be seen everywhere online.
After meeting with Dippidi, Mark felt that the best route for his team was to drive middle-of-funnel leads from Google ads, use Facebook remarketing as a branding tool with content to stay top of mind with his website visitors, database, past clients, and sphere; and provide undeniable value for local home buyers and sellers on YouTube.
Our team is currently helping Mark Raumaker's real estate team, The Home Squad with the following:
- Providing their team with a dedicated Client Success Manager
- Setting up The Home Squad's Google Ad Account, Facebook Business Manager, Facebook Ad Account, and Facebook Pixel
- Researching keyword ideas for his Google Ad Campaign with niche, hyper-local
- Leveraging Google ads' keyword targeting to focus on people looking for homes for sale in specific zip codes, subareas, neighborhoods, etc.
- Providing ongoing Ad Monitoring from our Media Buyers to ensure the ad budget is best allocated.
- Integrated his Follow Up Boss CRM to automate the lead flow and lead routing process for his agents.
- Designed branded graphics for his Facebook remarketing campaigns
- Created Custom Audiences on Facebook Ads Manager to retarget his database, social media engagement, and website visitors.
- Provided him with our Ad Request Form to submit his team's listings, images, designs, and videos, that they'd like for Dippidi to create an ad around to drive traffic to their website or build viewership for brand awareness on Facebook, Instagram, and YouTube.
- Provided 24/7 access to all of the KPI's for reporting