CASE STUDY
The Home Squad at eXp Realty
Dippidi developed and manages an omnichannel advertising strategy on Google, Facebook, Instagram, and YouTube for many of The Home Squad office locations in Orlando, Jacksonville, Nashville, and Louisville. Our leads have been able to help Mark's team get (1) transaction closed and (3) under contract for a total of $2.6M in real estate sales in only 6 months.
Their Story
A professional Actor turned Real Estate Agent. Mark Raumaker and his wife left Broadway and Disney to become an eXp Mega Icon Team in just a few years. There is much to be said about Mark Raumaker's Home Squad. They've been able to start teams in Orlando, Jacksonville, New York, Louisville, and Nashville. In 2021, they sold 238 homes and $94M in real estate transactions.
Their Goal
To get specific marketing for his brand and for his team to showcase his agent's in a better light.
The Home Squad's brand is a little more unique than other agencies. They were previously using KvCore's online lead generation program, but Mark felt that the ads were a bit too basic/generic. He then moved to Follow Up Boss and AgentFire for his website and CRM to try to get his brand better fit and established to his vision.
When he met with AgentFire, they referred Mark to this thing called "Dippidi". He was like, "well, what the heck does that word mean?".
Once he met with our team at Dippidi, we all knew immediately that we were fit to work together.
Our Solution
Bundling Dippidi's Google, Facebook, Instagram, and YouTube advertising packages to create an omnichannel advertising approach to be seen everywhere online.
After meeting with Dippidi, Mark felt that the best route for his team was to drive middle-of-funnel leads from Google ads, use Facebook remarketing as a branding tool with content to stay top of mind with his website visitors, database, past clients, and sphere; and provide undeniable value for local home buyers and sellers on YouTube.
Our team is currently helping Mark Raumaker's real estate team, The Home Squad with the following:
- Providing their team with a dedicated Client Success Manager
- Setting up The Home Squad's Google Ad Account, Facebook Business Manager, Facebook Ad Account, and Facebook Pixel
- Researching keyword ideas for his Google Ad Campaign with niche, hyper-local
- Leveraging Google ads' keyword targeting to focus on people looking for homes for sale in specific zip codes, subareas, neighborhoods, etc.
- Providing ongoing Ad Monitoring from our Media Buyers to ensure the ad budget is best allocated.
- Integrated his Follow Up Boss CRM to automate the lead flow and lead routing process for his agents.
- Designed branded graphics for his Facebook remarketing campaigns
- Created Custom Audiences on Facebook Ads Manager to retarget his database, social media engagement, and website visitors.
- Provided him with our Ad Request Form to submit his team's listings, images, designs, and videos, that they'd like for Dippidi to create an ad around to drive traffic to their website or build viewership for brand awareness on Facebook, Instagram, and YouTube.
- Provided 24/7 access to all of the KPI's for reporting
Result
Brand recognition in their local markets has increased, past clients have voiced seeing their ads everywhere, and Google leads have converted $2.6M+ in real estate sales in 6 months.
Mark has been extremely happy with the results we've been able to produce in each of his markets.
By Dippidi adopting Hubspot's Flywheel model, the campaigns Dippidi is managing have done a great job of attracting new viewers/prospects, re-engaging Mark's older real estate leads and website visitors, and delighting his past clients and sphere with content to stay top of mind and stir up conversations.
“If you're thinking about working with Dippidi, just trust the process! Trust what Dippidi does, and just know you do not have to stress about it anymore. Their flywheel model is a constant burn of online presence. That's what's important in selling real estate. Yes, it's referral-based. Yes, it's sphere-based, but you have to make your sphere bigger and to do that, you need an online presence, and you have to be stay top of mind. Dippidi helps us do that.
Mark Raumaker
Team Leader at The Home Squad brokered by eXp Realty
Make your real estate business a brand that your local community knows and remembers with Dippidi.
See all of the real estate marketing services we have available to help you scale your real estate business.
