CASE STUDY

Great Life RE

Using Saved Searches from Sierra Interactive’s IDX and Facebook Ads to Generate 240 Leads that put $2.8M of real estate under contract in only 30 days.

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New leads generated
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Sales under contract

Their Story

Providing a new kind of boutique-style real estate experience to help alleviate the stress and pressure that buying and selling homes can bring.

Great Life RE is an innovative group that leverages the latest technology and real estate marketing trends to best serve their clients in established, emerging, lake and luxury neighborhoods in and around the Knoxville area.

Their Goal

Leverage their Sierra Interactive IDX to generate new buyer leads on Facebook

Great Life RE absolutely loves their Sierra Interactive website and CRM, but with its complexity, it’s a challenge to maximize every facet of it. They knew they could be doing more with the system to increase their lead volume and follow up with newly generated leads. Their goal was to have Dippidi take Facebook and Instagram lead generation off of their plate at an affordable cost per lead.

Our Solution

Utilizing a Dippidi Ad Specialist to create lead generation campaigns on Facebook and Instagram

After starting the Dippidi and Sierra Interactive Pilot Program in July of 2020, we were able to create (3) Property Search IDX Facebook and Instagram Ad Campaigns with various Ad Sets optimized for Lead Generation.

See all the systems and tools we used in the process: 

  • Sierra Interactive’s Saved Searches & CRM 
  • Direct Integration with Sierra Interactive and Facebook Lead Ads 
  • Facebook Lead Ads to capture lead information such as name, email, and phone number 
  • Dippidi Ad Specialist to design the ad creative, write the ad copy, and manage/optimize the ad campaigns 
  • Sierra Interactive Lead Routing and Action Plans to assign leads to proper automated follow up strategy

Result

Adding $2.8M in real estate under contract and 240 new buyer leads in only 30 days

Since working with Dippidi, Great Life RE has seen a huge increase in lead volume from Facebook. By implementing a consistent lead generation strategy over 30 days Dippidi was able to create the following results:

  • $2.8M of real estate under contract 
  • 240 newly generated leads 
  • $1.40 cost per lead 
  • 1,105 link clicks 
  • $0.30 cost per link click 
  • 30,206 ad impressions (views)
eleanor

“We have been encouraged by the Pilot Program and the results they generate in such a short time and are excited to continue working with Dippidi.”

Eleanor Cippel

Co-Founder/Affiliate Broker of Great Life RE

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