Utilizing a Dippidi Marketing Executive to fulfill their lead generation and content creation strategy
Boulder Home Source joined Dippidi in March of 2020 right as the Coronavirus pandemic began to shut down many businesses throughout the U.S. Greg Smith, Broker/Owner of Boulder Home Source decided he wanted to shift, and not stop his marketing efforts by having Austin, his Dippidi Marketing Executive create a COVID-19 Resource Guide for those who had been affected by the virus.
Take a look at some of the content that was created for the COVID-19 Resource Guide:
Dippidi also developed a Facebook/Instagram advertising strategy to generate more buyer leads by using a combination of Single-Property Ads of Boulder Home Source’s Featured Listings and Facebook Lead Ads to capture leads with name, email, and phone number and then driving traffic to Saved Searches of the Newest Listings, Homes with Mountain Views, and Homes Starting at $400,000 in the Boulder area on Sierra Interactive. After the lead was generated, Dippidi ensured that the lead information was instantly integrated with Sierra Interactive and properly assigned an Action Plan that automatically follows up with the inquiry and call tasks for the assigned agent.